‘Hye-mi’is a second brand of ‘Saimdang by Lee.Hyemi’ which follows traditional trend of Korean’s national clothes ‘ Hanbok’.
It was a challenge to merge Korean Traditionalism and modern trend.
‘Hye-mi’ decided to show Korean nationality by adding modern style in traditional clothing
‘Hye-mi’ will show a whole new clothes which will represent you with the clothes, showing you the comfortably and fashion.
‘Hye-mi’is targeting a brand with Eco-friendly
and clothes telltale if self to show Korea’s brand to you